The Animal Lens
Explore how consumers view specific animals and how marketing changes people’s views on certain species.
Blog Posts
Are You Being Manipulated by a Puppy?
Read about how brands use animals in commercials and why it works.
Out of sight, out of mind
Read about how livestock in the media affects consumers ideas on animal ethics and the meat industry.
The Jaws effect
Read about how movies can shape the way that we think about animals and how that affects how we spend our dollars.
What kind of Pet owner are you?
Read how pets affect our purchase decisions based on the way we view them.
Emory Hutchins 